Many first-generation entrepreneurs in India have an aspiration to drive a Lamborghini someday. With the country’s economy moving in an upward trajectory, the demand for super luxury sports cars is also emerging from the hinterland of India. Witnessing the growing trends in the country, Lamborghini launched its superfast car, Huracan Performante in India earlier this month.

The sports carmaker, which sells cars with a minimum price tag of over Rs 3 crore, will soon introduce cars in SUV segment. Sharad Agarwal, India head, Lamborghini, said that the delivery of the super sports SUV car, Urus, is expected to start in mid-2018. “Given the preference for SUV cars among Indians, we believe that Urus is going to be exciting and important product for us. It is going to open up a completely new segment of customers for us,” said Mr Agarwal.

Apart from larger cities such as Delhi, Mumbai and Bengaluru, the sale of Lamborghini cars is picking up the pace in smaller towns and cities. With the economy showing a good growth, there is a consistent outlook projected for the future. This leads the market sentiment to grow positive. Lamborghini has been seeing the demand emerge from tier 1 and tier 2 cities.

“Many entrepreneurs from smaller towns are doing well in their businesses and aspire to drive a Lamborghini,” said Mr Agarwal. “We are seeing that the first-generation entrepreneurs are buying our cars today. Last year, we had the first lady owner of super sports car in the country. Looking at the current trends, I think India is going through a very exciting phase. We are very optimistic about the opportunities in India.” India is becoming one of the strategic markets for Lamborghini for its future growth and volumes.


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